The California Report and The California Report Magazine are highly produced audio news shows with a significant listener base that spans across multiple public media radio stations across the state, and is also a part of NPR’s prestigious podcast network suite. Our team was tasked with refreshing the shows’ podcast tiles and artwork while keeping the former logos’ legacy grizzly bear inspired by the state flag in tact. The resulting direction was the bear traversing through stylized coastal scenes rendered in a California-inspired color palette (sun-up for the weekday daytime broadcast main show; sun-down for Magazine which is featured on Friday evenings), paired with a new wordmark set in a distinctive editorial typeface.