Election 2020 Prop Guide
Client | KQED Product and News teams
Role | Art direction, concept, design, motion graphics, production
For the California 2020 elections, we collaborated with the KQED Product and News teams to establish branding and develop illustrations with the challenge of tactfully visualizing the often complex, controversial ballot propositions to make them more accessible and engaging to the voting public. The concept was to create editorial style illustrations that were simple but effectively and objectively conveyed the ideas behind each proposition, combining different aspects of each in a unique and clever way. I then created looping animated versions for the website that reacted on scroll.